Content author-Washington Gallagher

In order to market your website, you need to know about search engine optimization or SEO. Your goal is to land the number one spot on the first page of the search engine results pages, and you can't do that without knowing these tips on performing SEO for your site.



To be sure that your site is always ranked as highly as it should be, you will need to submit a site map to the search engines. Every page on your site will automatically be linked to the site map, so be sure to create an XML map to submit. It makes things easier on your visitors, and search engines will increase your rankings as they receive the information about your site.

Always check your keyword density when working towards search engine optimization goals. 3-5 percent should be the total of links or text on a page. Spread the information on your whole site, not just on your homepage. Every page needs keywords for search engines to recognize content.

Always use SEO-friendly URLs for your websites. If you use keywords in your URLs then your website will show up in a higher position in search results. Remember, hyphens in URLs are treated as spaces, but underscores or not, so for search engine purposes it is preferable to use hyphens in URLs and file names.

If you need your visitors to know something or to follow a certain set of instructions, make sure you're providing this information. Some things you know might be obvious because you know them, but your customers might not have a clue. Always be thorough in your explanations if you want to prevent confusion and a mailbox full of questions.

Using a specific keyword too often will actually count against you if you are trying to maximize the frequency of search hits. Search engines will be looking for keywords that are inserted in natural language. Therefore, you will have to not only use your keyword frequently, but the content must make sense.

If you are going to make progess on your search engine visibility, you are going to have to continually work at it. The tactics to get to the top of the search engine are constantly changing, so you are going to have to stay on top of all of the new techniques and processes.

There are many free keyword tools available online, so make use of them. Knowing the top keywords that people are using to access your website, or your competitors', is key to driving traffic your way. Google Adwords has an excellent free tool which you should definitely use in your research.

Search Engines assign a higher value to text in headline tags, so make sure to use them well and to place your keywords in them. This will make your site more likely to appear in a search for those particular keywords. You can also place your secondary keywords in the headline tag for maximum effect.

Include keyword-rich descriptions of your images in the ALT tag, to boost your search engine optimization efforts. Search engine spiders are not capable of recognizing pictures or understanding the text contained within the graphics on your site. To help the spiders understand each image, write a keyword filled description in the image ALT tag.

Put your keyword phrase in a slightly larger font size. The engines value text that is in a larger font size slightly higher than the rest of the text so by doing this you are putting an emphasis on your keyword phrase to the search engines which can increase your rankings.

To maximize your SEO potential, remember to write not only to your human audience, but also for the search engine. That means including things like keyword rich titles and description fields and headers that are formatted as h1 and h2. Also make web site ranking and seo Search engine optimization services Redondo Beach, California and interactive to promote more bookmarking of your content.

If you must use Flash on your website, boost your search engine rankings by providing an alternative HTML-only option. Not only will the search engine spiders have an easier time crawling and ranking your page, but your human site visitors will appreciate it, as well. The easier your site is to use, the more links people will make to it, which also boosts your search engine ranking.

When working on https://drive.google.com/file/d/1_1IP3bXDlKHo_FlOXGR7aLRx1l0cJUj0/view?usp=sharing , it is very important that you always write content for humans first. Many people only use content that search engines read without considering their visitors. The site should be easy to read. If you can't do that, it will most likely fail.

Never get rid of a 301 redirect! There's absolutely no point to getting rid of it anyway; it's not like it's cluttering up your server or taking up major hard drive space. Backup your redirects as well because you never know when your server might melt down or your host might go under.

One of the most efficient ways to attract back links from other reputable sites is to set up a series of RSS feeds on your site. RSS, which stands for Really Simple Syndication, allows visitors to directly stream the latest and greatest information to your site regularly and without actually visiting the site.

It is always a great idea to insert comment tags into the body of your web pages. These comment tags will be hidden from any visitors, but you better believe that most search engines look for them when determining how to rank your website. Make sure your comments include important keywords.

Use new domains instead of creating sub-domains if you want to raise your search engine rankings. Sub-domains confuse your human users, as they may not understand the difference between subdomain.mainsite.com and mainsite.com, and these may be very different pages. Search engines spiders will treat sub-domains as part of the same site, diluting the power of your keywords and your site theme. It is better to move such content to its own domain instead.

Hopefully the ideas above will help you to plan and employ a successful SEO campaign. You will then get the pleasure of seeing your website outrank the competition for your chosen keywords on search engine results pages (SERP). If you don't have a website, you could use the SEO methods you have learned to become a SEO Guru.